Women’s empowerment contributes to positive and sustainable social outcomes – and makes economic sense too. Supporting women as entrepreneurs is one of the key pathways to women’s empowerment. There are three main reasons why SITA makes women’s entrepreneurship a priority: To harnesses all the potential of women’s talent for maximum economic growth; to directly empower women entrepreneurs themselves; and to create decent work opportunities for other women.
SITA promotes women’s entrepreneurship through its gender-focussed Mitreeki programme.
Sylvia Omina Otsieno is the proud founder of sustainable, Made in Africa jewelry brand Omina Ostieno. Sylvia graduated from SITA’s Mitreeki Incubator Program for fashionpreneurs in 2019; below, SITA caught up with her two years on to understand what she has done with all her newfound knowledge, skills and confidence.