Sylvia Omina Otsieno is the proud founder of sustainable, Made in Africa jewelry brand Omina Ostieno. Sylvia graduated from SITA’s Mitreeki Incubator Program for fashionpreneurs in 2019; below, SITA caught up with her two years on to understand what she has done with all her newfound knowledge, skills and confidence.
Women entrepreneurs represent a wealth of untapped potential to contribute to Sustainable Development Goals, including the growth of developing economies.
To support women-entrpreneurs in the most impactful way possible, SITA conceived of the Mitreeki model. Based on a synergistic East Africa - India Partnership, Mitreeki supports women in key sectors to develop their businesses.
The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs.
The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.