Gender equality

Women’s empowerment contributes to positive and sustainable social outcomes – and makes economic sense too.  Supporting women as entrepreneurs is one of the key pathways to women’s empowerment. There are three main reasons why SITA makes women’s entrepreneurship a priority: To harnesses all the potential of women’s talent for maximum economic growth; to directly empower women entrepreneurs themselves; and to create decent work opportunities for other women.  SITA promotes women’s entrepreneurship through its gender-focussed Mitreeki programme.