cohesive

April 2, 2021

Fashion for Development: SITA’s incubator programme trains 41 African fashionpreneurs on the art of designing and producing a cohesive collection

The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs. The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.