Welcome to Voices of SITA

About this Blog

Supporting Indian Trade and Investment for Africa (SITA) is a south-south trade and investment project, between India and five East African Countries: Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania. SITA is an International Trade Centre (ITC) project, which is funded by the United Kingdom’s Foreign, Commonwealth and Development Office (FCDO).

SITA draws on India's repository of innovative solutions and the untapped potential for mutually beneficial trade and investment to promote Sustainable Development in East Africa. SITA responds to the specific challenges that these five East African countries face in increasing and diversifying their trade and market linkages across identified priority sectors.

This blog provides a window into the SITA project, and how it translates ideas into sustainable change. Through stories from all five East African countries, and India too, Voices of SITA provides highlights from the project’s progress and showcases the impact that SITA is having.

Take a look at the recent stories below. The posts can be filtered by sector or focus country using the menu bar above.
June 14, 2021

Path to zero – the case of textile dyeing

Zero Liquid Discharge or ZLD technologies are key to achieving an environmentally sustainable textile dyeing sector. This article explores the path to achieving ZLD, its economic and ecological merits, and the additional support required from governments in driving the change .
June 7, 2021

A Q&A with Kenyan Jewelry Designer, Sylvia Omina Otsieno

Sylvia Omina Otsieno is the proud founder of sustainable, Made in Africa jewelry brand Omina Ostieno. Sylvia graduated from SITA’s Mitreeki Incubator Program for fashionpreneurs in 2019; below, SITA caught up with her two years on to understand what she has done with all her newfound knowledge, skills and confidence.
June 1, 2021

Green energy in the textile industry: The case of Tamil Nadu, India

Partnerships are key to driving the uptake of renewables for industrial use. In Tamil Nadu, India, the textile industry, state and central governments joined hands to […]
May 28, 2021

Women in Agribusiness: Meet Felister Daniel, a promising Tanzanian agripreneur

Meet Felister Daniel, agri-preneur and Founder of Feda Foods. Felister was trained, coached and supported through SITA’s ‘Mitreeki’ Agro-processor Advancement Programme (MAAP) - alongside 90 other agripreneurs.
May 17, 2021

Four years of Mitreeki: how SITA has translated big ideas into tangible results for 300 women-led businesses in East Africa

Women entrepreneurs represent a wealth of untapped potential to contribute to Sustainable Development Goals, including the growth of developing economies. To support women-entrpreneurs in the most impactful way possible, SITA conceived of the Mitreeki model. Based on a synergistic East Africa - India Partnership, Mitreeki  supports women in key sectors to develop their businesses.
April 26, 2021

SITA’s support to East Africa’s Agricultural sector continues: 48 trained on Contract Preparation and Execution

SITA’s support to East Africa’s Agricultural sector continues: 48 trained on Contract Preparation and Execution
April 23, 2021

Win-win: SITA-ITME partnership connects the Textile Sectors of East Africa and India virtually

On Friday 23 and Saturday 24 April 2021, the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization, in partnership with the India International Textile Machinery Exhibitions (ITME) Society, is hosting TextilesExchange 2021. It is a virtual trade fair for the textile industry where Indian and East African textile businesses are meeting potential trading partners and capitalizing on market opportunities.  TextilesExchange 2021 is under the framework of Supporting Indian Trade and Investment for Africa (SITA), a project funded by the United Kingdom’s Foreign, Commonwealth and Development Office (FCDO).
April 2, 2021

Fashion for Development: SITA’s incubator programme trains 41 African fashionpreneurs on the art of designing and producing a cohesive collection

The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs. The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.
March 31, 2021

Trade fairs in the time of Covid-19: building connections between agribusinesses in East Africa and India

Since 2015, SITA has been working to connect the East African Agri sector with India and other countries - in order to maximize its profitability. Since the Covid-19 pandemic, traditional ways of connecting agribusinesses have not been possible; to bridge the gap, SITA hosted AgriConnect 2021, a virtual trade fair for buyers and sellers from different points in the agro-processing value chain in East Africa and India.
March 30, 2021

PRESS RELEASE: ITC conduct training to launch Indian cotton-picking technology for Uganda’s cotton sector development

Innovative Indian cotton picking technology, Kapas Plucker, was today launched in Kasese District, Uganda. Facilitated by the International Trade Centre’s (ITC) Supporting Indian Trade and Investment for Africa (SITA) initiative, the launch will be followed by a training programme for farmers, extension officials, researchers and technicians who are key stakeholders and likely beneficiaries of the initiative.
March 30, 2021

Working towards SDG 8: How SITA programme has empowered 41 East African Fashion entrepreneurs to grow and develop their businesses in the midst of the pandemic

Women-led businesses are growing in Africa. Capturing their potential and supporting their development contributes directly to sustainable development, particularly via SDG 8.
February 22, 2021

PRESS RELEASE: 41 budding entrepreneurs graduate from SITA’s Mitreeki Fashion Incubator Programme, delivering their final presentation to a panel of buyers

41 budding entrepreneurs graduate from SITA’s Mitreeki Fashion Incubator Programme, delivering their final presentation to a panel of buyers
February 19, 2021

All roads lead to rosemary: how SITA is supporting agri-businesses in Rwanda and Kenya to reap the benefits of growing high value cash crops in a risk-free way.

SITA is supporting farmers in Rwanda and Kenya to diversify into high-value horticultural crops with a growing demand. Diversifying into herbs like rosemary, which grow well […]
January 29, 2021

Supporting BSOs to support businesses: SITA trains 41 East African and Indian BSOs to use ITC’s Market Analysis Tools

Over the course of four weeks in October and November 2020, SITA organized a series of trainings on ITC’s Market Analysis Tools for business support organizations […]
October 27, 2020

How can South- South Cooperation be optimized as a tool for revitalizing the global economy post Covid-19?

South-South Cooperation has huge potential for successfully achieving Sustainable Development Goals (SDGs) and a vital role to play in Covid-19 recovery. The International Trade Centre (ITC) […]
October 1, 2020

Seed synergy: SITA facilitates Indian-Ugandan knowledge transfer, ahead of cotton germplasm exchange

SITA is facilitating a cotton seed exchange between India and Uganda to combine the strengths of the two countries’ different seed varieties. The germplasm exchange will […]
September 8, 2020

Harvesting the fruits of last year’s South-South leather processing training

Last August, SITA facilitated a four-week training program on Leather Processing Technologies for Leather Manufacturers, which was delivered by the Central Leather Research Institute (CRLI) of […]
September 8, 2020

Boosting East African competitiveness: SITA links up five tanneries with over 100 international buyers

SITA organized its first virtual sourcing event in July 2020 in partnership with Asia Pacific Leather Fair (APLF), Hong Kong. Five tanneries from  Kenya and Uganda […]
September 5, 2020

Chili harvest season in Rwanda: how SITA is changing the lives of smallholder farmers through supporting agripreneurs to grow chili

SITA has been working with the Government of Rwanda and Indian partners to develop Rwanda’s spices sector, focusing on hyprid chili in particular as high value […]
July 29, 2020

Keeping East Africa on track for a robust, integrated and sustainable textile and apparel sector post-Covid

SITA organized a webinar on The Future of the Textile and Apparel Sector – an Indo-African Perspective in collaboration with the Confederation of Indian Textile Industry […]