Women entrepreneurs represent a wealth of untapped potential to contribute to Sustainable Development Goals, including the growth of developing economies.
To support women-entrpreneurs in the most impactful way possible, SITA conceived of the Mitreeki model. Based on a synergistic East Africa - India Partnership, Mitreeki supports women in key sectors to develop their businesses.
On Friday 23 and Saturday 24 April 2021, the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization, in partnership with the India International Textile Machinery Exhibitions (ITME) Society, is hosting TextilesExchange 2021. It is a virtual trade fair for the textile industry where Indian and East African textile businesses are meeting potential trading partners and capitalizing on market opportunities. TextilesExchange 2021 is under the framework of Supporting Indian Trade and Investment for Africa (SITA), a project funded by the United Kingdom’s Foreign, Commonwealth and Development Office (FCDO).
The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs.
The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.
Since 2015, SITA has been working to connect the East African Agri sector with India and other countries - in order to maximize its profitability.
Since the Covid-19 pandemic, traditional ways of connecting agribusinesses have not been possible; to bridge the gap, SITA hosted AgriConnect 2021, a virtual trade fair for buyers and sellers from different points in the agro-processing value chain in East Africa and India.