Trade

April 2, 2021

Fashion for Development: SITA’s incubator programme trains 41 African fashionpreneurs on the art of designing and producing a cohesive collection

The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs. The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.
March 31, 2021

Trade fairs in the time of Covid-19: building connections between agribusinesses in East Africa and India

Since 2015, SITA has been working to connect the East African Agri sector with India and other countries - in order to maximize its profitability. Since the Covid-19 pandemic, traditional ways of connecting agribusinesses have not been possible; to bridge the gap, SITA hosted AgriConnect 2021, a virtual trade fair for buyers and sellers from different points in the agro-processing value chain in East Africa and India.
March 30, 2021

PRESS RELEASE: ITC conduct training to launch Indian cotton-picking technology for Uganda’s cotton sector development

Innovative Indian cotton picking technology, Kapas Plucker, was today launched in Kasese District, Uganda. Facilitated by the International Trade Centre’s (ITC) Supporting Indian Trade and Investment for Africa (SITA) initiative, the launch will be followed by a training programme for farmers, extension officials, researchers and technicians who are key stakeholders and likely beneficiaries of the initiative.
March 30, 2021

Working towards SDG 8: How SITA programme has empowered 41 East African Fashion entrepreneurs to grow and develop their businesses in the midst of the pandemic

Women-led businesses are growing in Africa. Capturing their potential and supporting their development contributes directly to sustainable development, particularly via SDG 8.