Women’s empowerment contributes to positive and sustainable social outcomes – and makes economic sense too. Supporting women as entrepreneurs is one of the key pathways to women’s empowerment. There are three main reasons why SITA makes women’s entrepreneurship a priority: To harnesses all the potential of women’s talent for maximum economic growth; to directly empower women entrepreneurs themselves; and to create decent work opportunities for other women.
SITA promotes women’s entrepreneurship through its gender-focussed Mitreeki programme.
Aida Tadesse is an Ethiopian ‘mumpreneur’ who graduated from SITA’s Mitreeki Fashion Incubator program in January 2021. Having been trained and mentored on all aspects of running a successful business, Aida has recently launched her own line of conscious wear. Sixth months later, SITA caught up with Aida to capture her story and hear her reflections on Mitreeki.
Edi Muyishime is the proud founder of contemporary fashion brand Muyishime. The Rwandan-born, Nairobi-based designer participated in SITA’s Mitreeki Fashion Incubator Programme 2020-21, alongside 41 other fashionpreneurs.