Mitreeki

June 21, 2021

A Q&A with the talented Edi Muyishime, a graduate from SITA’s last Mitreeki Fashion Incubator Programme

Edi Muyishime is the proud founder of contemporary fashion brand Muyishime. The Rwandan-born, Nairobi-based designer participated in SITA’s Mitreeki Fashion Incubator Programme 2020-21, alongside 41 other fashionpreneurs.
June 7, 2021

A Q&A with Kenyan Jewelry Designer, Sylvia Omina Otsieno

Sylvia Omina Otsieno is the proud founder of sustainable, Made in Africa jewelry brand Omina Ostieno. Sylvia graduated from SITA’s Mitreeki Incubator Program for fashionpreneurs in 2019; below, SITA caught up with her two years on to understand what she has done with all her newfound knowledge, skills and confidence.
May 17, 2021

Four years of Mitreeki: how SITA has translated big ideas into tangible results for 300 women-led businesses in East Africa

Women entrepreneurs represent a wealth of untapped potential to contribute to Sustainable Development Goals, including the growth of developing economies. To support women-entrpreneurs in the most impactful way possible, SITA conceived of the Mitreeki model. Based on a synergistic East Africa - India Partnership, Mitreeki  supports women in key sectors to develop their businesses.
April 2, 2021

Fashion for Development: SITA’s incubator programme trains 41 African fashionpreneurs on the art of designing and producing a cohesive collection

The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs. The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.