Women’s empowerment contributes to positive and sustainable social outcomes – and makes economic sense too. Supporting women as entrepreneurs is one of the key pathways to women’s empowerment. There are three main reasons why SITA makes women’s entrepreneurship a priority: To harnesses all the potential of women’s talent for maximum economic growth; to directly empower women entrepreneurs themselves; and to create decent work opportunities for other women.
SITA promotes women’s entrepreneurship through its gender-focussed Mitreeki programme.
There are some East African SMEs that are in a good position to diversify into pulses and oilseeds and explore the global market. However, they face barriers. To help them, SITA has created a manual on contract preparation and execution.
Edi Muyishime is the proud founder of contemporary fashion brand Muyishime. The Rwandan-born, Nairobi-based designer participated in SITA’s Mitreeki Fashion Incubator Programme 2020-21, alongside 41 other fashionpreneurs.
Sylvia Omina Otsieno is the proud founder of sustainable, Made in Africa jewelry brand Omina Ostieno. Sylvia graduated from SITA’s Mitreeki Incubator Program for fashionpreneurs in 2019; below, SITA caught up with her two years on to understand what she has done with all her newfound knowledge, skills and confidence.