The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs.
The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.
Since 2015, SITA has been working to connect the East African Agri sector with India and other countries - in order to maximize its profitability.
Since the Covid-19 pandemic, traditional ways of connecting agribusinesses have not been possible; to bridge the gap, SITA hosted AgriConnect 2021, a virtual trade fair for buyers and sellers from different points in the agro-processing value chain in East Africa and India.