Voices of SITA

May 17, 2021

Four years of Mitreeki: how SITA has translated big ideas into tangible results for 300 women-led businesses in East Africa

Women entrepreneurs represent a wealth of untapped potential to contribute to Sustainable Development Goals, including the growth of developing economies. To support women-entrpreneurs in the most impactful way possible, SITA conceived of the Mitreeki model. Based on a synergistic East Africa - India Partnership, Mitreeki  supports women in key sectors to develop their businesses.
April 26, 2021

SITA’s support to East Africa’s Agricultural sector continues: 48 trained on Contract Preparation and Execution

SITA’s support to East Africa’s Agricultural sector continues: 48 trained on Contract Preparation and Execution
April 23, 2021

Win-win: SITA-ITME partnership connects the Textile Sectors of East Africa and India virtually

On Friday 23 and Saturday 24 April 2021, the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization, in partnership with the India International Textile Machinery Exhibitions (ITME) Society, is hosting TextilesExchange 2021. It is a virtual trade fair for the textile industry where Indian and East African textile businesses are meeting potential trading partners and capitalizing on market opportunities.  TextilesExchange 2021 is under the framework of Supporting Indian Trade and Investment for Africa (SITA), a project funded by the United Kingdom’s Foreign, Commonwealth and Development Office (FCDO).
April 2, 2021

Fashion for Development: SITA’s incubator programme trains 41 African fashionpreneurs on the art of designing and producing a cohesive collection

The third edition of SITA’s Mitreeki Fashion Incubator Programme has recently drawn to a close, having provided context-specific training and coaching to 41 East African fashionpreneurs. The mostly-women business leaders were trained on all aspects of running a successful fashion business. Crucially, they are trained on designing a cohesive collection, the building blocks for which are: (1) knowing their brand identity, (2) understanding their strengths and constraints, and (3) having a systematic methodology for the creative process.