PRESS RELEASE: SITA launches two fresh reports and serves up sustainability solutions to textile and leather companies at Going4Green conference

SITA launches two reports for East Africa’s Textile and Leather industry at Going4Green 2021
July 6, 2021
Access to finance for East Africa’s micro, small and medium-sized enterprises – what’s there to know
August 9, 2021

Textile and Leather promise to create masses of decent employment (including for women), and contribute to increased exports to generally build green economies of East Africa. At today’s ‘Going4Green’ conference, the International Trade Centre (ITC), which supports these priority sectors via its Supporting Indian Trade and Investment in Africa (SITA) project, supplies stakeholders with two technical reports and delivers seminars on business solutions.

SITA delivered Going4Green in partnership with Kenyan Association of Manufacturers (KAM) in a hybrid format; the conference was in-person for those based in Nairobi, and virtual for those joining from the rest of East Africa, India and ITC’s headquarters in Geneva, Switzerland.

Speaking at the start of Going4Green, Ashish Shah, Director, Division of Country Programmes, ITC, introduced SITA’s two fresh reports. Both “provide concise and actionable recommendations” for policymakers’ and business support organisations (BSOs) that are supporting the Textile and Leather sectors in the East Africa region. The reports, which reflect on the Indian Textile and Leather sectors and the expertise therein, are now officially launched and therefore available as PDFs online:

Textile and Leather are priority sectors for Sustainable Development in East Africa. However, these industries are also typically big polluters. As well as drinking up fossil fuel, Textile and Leather production impinges on the local environment quality – especially water sources. Meanwhile, the rise in sustainable consumption around the world has put large global fashion brands under pressure to be sustainable, meaning manufactures must adhere to sustainability standards in order to be competitive as a supplier.  In addition, “the African Continental Free Trade Area (AfCFTA) is further pushing businesses to increase their competitiveness” – so added Miriam Bomett, Deputy Head of Policy Research and Advocacy, KAM, who was representing the co-organizers of the conference. Her point demonstrates the relevance and timeliness of the Going4Green event: with Sustainability now the key criteria against which textile businesses are compared, AfCFTA in effect adds further pressure to firms to get certified as sustainable.

Therefore, it is paramount to empower East African businesses to be compliant with the internationally agreed standards – for the sake of both the environment and the economy. In accordance, Hon Betty C. Maina EGH, Cabinet Secretary at Kenya’s Ministry of Industrialization, Trade and Enterprise Development, used her Keynote Address to reaffirm that the Kenyan Government is committed to support the Textile & Apparel and Leather sectors to meet Sustainability standards. Like all governments in the region, Kenya recognises the economic benefits of transitioning to sustainability.

Nevertheless, across East Africa, policymakers and business support organisations (BSOs) are often limited in their understanding of the international standards and have limited access to information. In the launch of today’s reports, SITA and KAM have come together to rectify this, and, in the words of Mr Shah, support governments to establish the physical and regulatory infrastructure to ‘go green’.”

To support governments Going4Green, SITA’s reports leverage insights from the Indian Development experience. In the launch event, the High Commissioner of India to Kenya, HIs Excellency Dr Virander Paul, explained that SITA’s Renewable Energy report “is based on specific aspects of India’s renewable energy ecosystem, including the legislative and institutional aspects”, having provided a snapshot of India’s renewable energy story, which boasts “the fastest growing renewable energy capacity in the world”.

After the launch of the policy reports, SITA ran solution-based seminars to help MSMEs navigate environmental compliance for export certification, and learn ways they can access financing – a key ingredient for creating the capacity needed to become sustainable.

The day-long event gathered around 140 East African businesses, policymakers and business associations joining at the venue in Nairobi, as well as virtually On behalf of the Ministry, Hon Betty C. Maina, expressed that her team were “grateful to SITA and KAM for producing these publications, which will enable us to help SMEs to navigate through environmental compliances in green economy”.

As well as thanking manufacturers, designers, practitioners and key players in the Leather and Footwear Sectors in Kenya, Uganda, Ethiopia, Tanzania, Rwanda, ITC/SITA and KAM thank the following partners for contributing to the successful event:

  1. Ministry of Industry, Trade and Enterprise Development 
  2. Indian High Commission to Kenya

The event was chaired by Anda Valla Efendija, Programme Officer, SITA, and Soumyajit Kar, Associate Programme Officer, SITA.


Notes for the Editors:

  • SITA and KAM thank all the speakers:
    • WELCOME REMARKS – Ashish Shah, Director, Division of Country Programmes, International Trade Centre (ITC).
    • ADDRESS ON ENERGY EFFICIENCY IN KENYAN INUSTRIES – Miriam Bomett, Deputy Head of Policy Research and Advocacy, Kenya Association of Manufacturers (KAM).
    • ADDRESS ON INDIA’S ADVANCES IN GREEN ENERGY – HE Dr Virander Paul, High Commissioner of India to Kenya.
    • KEYNOTE ADDRESS – Hon Betty C. Maina, Cabinet Secretary at Kenya’s Ministry of Industrialization, Trade and Enterprise Development.
    • KEY FINDINGS OF SITA TECHNICAL REPORTS – Soumyajit Kar, Associate Programme Officer, International Trade Centre (ITC)
    • CLOSING REMARKS – Anda Valla Efendija, Programme Officer, International Trade Centre (ITC)
  • And offer a special thanks to the technical experts who ran the two educational seminars:
    • ACCESS TO FINANCE FOR EAST AFRICAN MSMEs – Evans Wesonga, Finance Expert
  • About the Going for Green Report: Sustainability Solutions for East Africa’s Textile and Leather Sectors
    SITA’s Going for Green report launched today provides a guideline for small and medium-sized enterprises operating in the Textile and Leather sectors to invest and align their manufacturing activities in line with the trends of the global market. Being able to enter the supply chains of most global apparel brands is based on compliance with international environmental standards and practices, put in place by organizations like the Zero Discharge of Hazardous Chemicals (ZDHC) and the Sustainable Apparel Coalition (SAC). The report recognises infrastructural bottlenecks, poor access to finance, capacity constraints and inadequate implementation of existing environmental regulations as barriers to sustainable value chains in these countries.
  • About SITA
    Implemented by the International Trade Centre (ITC) and funded by the UK Foreign Commonwealth and Development Office (FCDO), SITA improves the competitiveness of select value chains: textiles and apparel (T&A), pulses, spices, sunflower oil, leather, and emerging sectors of Ethiopia, Kenya, Uganda, Rwanda, and Tanzania through the provision of partnerships from institutions and businesses from India. The programme’s key objective is to increase the value of trade and investment flows between India and the selected African countries to create jobs and income opportunities, while also allowing for technology and knowledge transfer.

    Despite an enormous untapped potential for trade expansion between India and Africa, data reveals that a limited number of products are currently being traded. India’s trade with Africa is concentrated in certain sectors and countries, and it is dominated by exports of primary commodities. While the potential for export diversification exists, it may not be realized without targeted intervention. Moreover, India is well positioned to improve the productive and export capacities of African partner countries: with the growing importance of South–South cooperation, India’s expertise can be leveraged to build the capacities of African partner countries, through the sharing of knowledge, technology and lessons learned.
  • The reports are available from the website, on the in-text hyperlinks above. For any other information, contact Soumyajit Kar,
Voices of SITA
Voices of SITA
This blog provides a window into the SITA project. Through stories from India, Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania, this blog showcases the project’s progress and impact.