SITA presents trade and investment opportunities at ITME 2016

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From 3-8 December 2016, the International Trade Centre (ITC), Supporting Indian Trade and Investment for Africa (SITA) participated in the 10th India International Textile Machinery Exhibition (ITME) held in Mumbai, presenting key trade and investment opportunities in East Africa for manufactures and investors in the Indian textile sector.

ITME is India’s largest textile machinery exhibition and is held every four years. ITME 2016 showcased modern technology for the manufacturing of textile and apparel items – new products and technologies which would benefit the entire textile industry. More than 1000 exhibitors from almost 40 countries participated in the exhibition to present state of the art machinery and technology. Visitors were primarily from textile and apparel companies from all over India.

Organised by the India International Textile Machinery Exhibition Society, ITME 2016 is supported by the Union Heavy Industry and Textile Machinery Department. The ITME society supported SITA by offering a booth, free of charge, at the exhibition as well as presentation slots during the conference which took place alongside the exhibition.

The team at the booth interacted with more than 100 visitors, including several companies with concrete interest in investment opportunities in East Africa. The presentation slots during the ITME conferences allowed for further awareness raising on investment opportunities in East Africa as well as bilateral follow up discussions with participants.

On 5 December, Matthias Knappe, ITC‘s Programme Manager for Fibres, Textiles & Cotton delivered a presentation on Business and Investment Opportunities in East Africa, explaining about SITA and the opportunities for Indian textile investors in target East African countries.

ITC was also represented in another seminar held on 6 December, by Carolin Averbeck, who leads SITA’s Cotton, Textiles and Apparel activities. In a panel discussion titled ‘Make in India– Achieving Scaling and Being Competitive,’ Ms. Averbeck spoke about avenues for investment in East Africa. She explained that taking advantage of the East African investment and business opportunities could contribute to strengthening India’s exports and its leading position in international cotton trade.

The ITME 2016 event provided a good opportunity for SITA to raise awareness among Indian companies of investment opportunities and to engage in direct discussion with interested parties.

Voices of SITA
Voices of SITA
This blog provides a window into the SITA project. Through stories from India, Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania, this blog showcases the project’s progress and impact.