Welcome to Voices of SITA

About this Blog

Supporting Indian Trade and Investment for Africa (SITA) is a south-south trade and investment project, between India and five East African Countries: Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania. SITA is an International Trade Centre (ITC) project, which is funded by the United Kingdom’s Foreign, Commonwealth and Development Office (FCDO).

SITA draws on India's repository of innovative solutions and the untapped potential for mutually beneficial trade and investment to promote Sustainable Development in East Africa. SITA responds to the specific challenges that these five East African countries face in increasing and diversifying their trade and market linkages across identified priority sectors.

This blog provides a window into the SITA project, and how it translates ideas into sustainable change. Through stories from all five East African countries, and India too, Voices of SITA provides highlights from the project’s progress and showcases the impact that SITA is having.

Take a look at the recent stories below. The posts can be filtered by sector or focus country using the menu bar above.
January 29, 2021

Supporting BSOs to support businesses: SITA trains 41 East African and Indian BSOs to use ITC’s Market Analysis Tools

Over the course of four weeks in October and November 2020, SITA organized a series of trainings on ITC’s Market Analysis Tools for business support organizations […]
October 27, 2020

How can South- South Cooperation be optimized as a tool for revitalizing the global economy post Covid-19?

South-South Cooperation has huge potential for successfully achieving Sustainable Development Goals (SDGs) and a vital role to play in Covid-19 recovery. The International Trade Centre (ITC) […]
October 1, 2020

Seed synergy: SITA facilitates Indian-Ugandan knowledge transfer, ahead of cotton germplasm exchange

SITA is facilitating a cotton seed exchange between India and Uganda to combine the strengths of the two countries’ different seed varieties. The germplasm exchange will […]
September 8, 2020

Harvesting the fruits of last year’s South-South leather processing training

Last August, SITA facilitated a four-week training program on Leather Processing Technologies for Leather Manufacturers, which was delivered by the Central Leather Research Institute (CRLI) of […]
September 8, 2020

Boosting East African competitiveness: SITA links up five tanneries with over 100 international buyers

SITA organized its first virtual sourcing event in July 2020 in partnership with Asia Pacific Leather Fair (APLF), Hong Kong. Five tanneries from  Kenya and Uganda […]
September 5, 2020

Chili harvest season in Rwanda: how SITA is changing the lives of smallholder farmers through supporting agripreneurs to grow chili

SITA has been working with the Government of Rwanda and Indian partners to develop Rwanda’s spices sector, focusing on hyprid chili in particular as high value […]
July 29, 2020

Keeping East Africa on track for a robust, integrated and sustainable textile and apparel sector post-Covid

SITA organized a webinar on The Future of the Textile and Apparel Sector – an Indo-African Perspective in collaboration with the Confederation of Indian Textile Industry […]
July 16, 2020

Sustainability principles and smart partnerships: SITA convenes Fashion and Leather Sector experts

Sustainability is essential for East African businesses to be competitive. Nowhere is this more pronounced than in the Fashion and Leather Sectors, which have faced serious […]
May 8, 2020

Applying Indian techniques to produce face masks for the Ethiopian market

Amid lockdown restrictions, 23 volunteers in Bahir Dar, Ethiopia, are working daily to fulfil the regional government’s order for face masks and other personal protective equipment. […]
May 4, 2020

Women-owned business successfully Imports Indian Fabrics to Produce Face Masks in Rwanda

As a result of business linkages facilitated by SITA, a Rwandan women-owned textiles company imported two containers of fabric from India in April 2020. In December […]
March 30, 2020

Transforming Tanzania’s Cardamom Sector Step-by-Step

In March 2020, a Tanzanian agri-business made its first exports of cardamom to India through business linkages established at the 2019 International Spice Conference (ISC 2019) […]
November 13, 2019

SITA’s Mitreeki Supporting Inclusive Fashion for the Senses

By Candice Ungerer 32 local designers are participating in SITA’s Mitreeki fashion incubator programmes Kenya and Ethiopia which focus on developing their technical and business skills […]
November 13, 2019

East African Tanneries Explore New Opportunities in Viet Nam

SITA facilitated the participation of nine tanneries from Ethiopia, Kenya and Uganda in the International Shoes and Leather Exhibition, which took place in Ho Chi Minh […]
November 13, 2019

Inauguration of KPR Export in Ethiopia’s Mekelle Industrial Park

On 13 May 2019, KPR Export – a garment unit in Mekelle Industrial Park established by India’s KPR Mill Ltd – was officially inaugurated The investment […]
July 22, 2019

SITA study reveals health benefits of East African sunflower oils

In April 2019, the results of a SITA commissioned study on the chemical composition of East African virgin sunflower oil were published in the International Journal […]
June 21, 2019

East African Tanners Gain Exposure to Global Markets at the Asia Pacific Leather Fair

By Vandana Prakash Nair SITA organized for a delegation of six East African tanneries to attend the Asia Pacific Leather Fair (APLF) held in Hong Kong […]
June 19, 2019

SITA Expands Business Linkages at International Spices Conference 2019

By Devika Jyothi For the third year in a row, SITA facilitated the participation of a 16-member delegation from the East African spices sector at the […]
June 19, 2019

Mitreeki Fashion Incubator Programme: Kenyan designers continue to learn the ropes of successful fashion entrepreneurship

By Vandana Prakash Nair During the months of February and March, participants of the Mitreeki Fashion Incubator Programme in Kenya focused on the practicalities of fashion […]
April 29, 2019

Indian pulses processors explore investment opportunities in East Africa

By Devika Jyothi SITA organised an investment promotion mission to East Africa  comprising four firms from India’s pulses sector from 2 to 9 March 2019. Apart […]
April 4, 2019

ITC at BAPA+40: The Power of International Value Chains in the Global South

By Vandana Prakash Nair ITC participated in the Second High-level United Nations Conference on South-South Cooperation (BAPA+40) held in Buenos Aires, Argentina, from 20th-22nd March 2019. At […]